Arabic Marketing Lead (Saudi National Only)
About the role
TGP
International – Arabic Marketing Specialist (Saudi National Only) WE CREATE, DESIGN AND BUILD AWARD-WINNING WORLD-CLASS F&B AND RETAIL BRANDS FOR OUR CLIENTS AND PARTNERS TGP International are a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, graphic design & branding, franchising, advisory & operational services and project management. Some of our clients include: Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom and Al Mamlaka Social Dining. Leaders within the hospitality and retail sector, TGP are renowned for listening carefully to client objectives to help develop successful and innovative concepts that enable businesses and operators to fulfil goals with creative and uncompromising management solutions.
Website
https://www.tgpinternational.com About the Role We work with brands and clients to deliver successful marketing campaigns with partners including Ministry of Culture, IHG. Hideaway, and Al Mamlaka Social Dining. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics. We require a Marketing Specialist to join our team to lead on client marketing projects. Role Development of Marketing Strategy including: o Brand Strategy o Situational Analysis o Digital Strategy o Communications Strategy o Media Mix & Buying Plan o Objectives and KPIs o Project Timeline o Marketing Budget Development of Social Media Strategy including: o Tone of Voice o Content Pillars o Key Messaging o Creative Direction & Development o Channel Strategy o Paid Ad Strategy and budgeting o Objectives and KPIs Development of New Restaurant Launch Strategy o Pre-launch, launch and post-launch strategy o Execution Planning and implementation o Marketing calendar and activations o Objectives and KPIs Work alongside Consumer Marketing Director and CMO/Partner to achieve project objectives Execution, implementation and delegation across multiple client projects Plan and execute all marketing activities, including social media, events, activations, and partnerships Oversight of website development and coordination with developer (if required) Management of photography and video shoots and creation of briefs Influencer management and negotiations