Data Analyst Content & User Growth

Company Overview: Our client is a leading international media and digital content platform with a strong footprint across Asia and an expanding presence in the Middle East. The company operates large-scale content ecosystems including long-form content, short-form video, and subscription-based products, and is actively strengthening its data-driven decision-making capabilities to support regional growth. This role will focus on content performance, user behavior, and commercialization analytics, working closely with content, product, and growth teams. Key Responsibilities: - Build a quantifiable, real-time, and accurate data framework, including unified core metrics, data definitions, and monitoring mechanisms. - Design and maintain core dashboards and daily/weekly reports covering content performance, conversion funnels, retention/churn, and monetization metrics. - Conduct in-depth analysis on key content, projects, and campaigns (e.g., major shows, short-form content, or regional initiatives), providing performance evaluation, issue diagnosis, and optimization recommendations. - Develop user profiling and segmentation models, establishing tagging systems, audience clusters, and preference insights to support content, product, and operations strategies. - Identify critical churn and drop-off points across the user journey, drive cross-functional improvement initiatives, and track post-optimization results. Requirements: - Experience in data analysis or data operations, preferably within content platforms, internet products, or growth-oriented environments. - Strong proficiency in SQL; hands-on experience with BI tools such as Looker, Power BI, Tableau, or similar. - Python experience is a plus. - Clear logical thinking with the ability to articulate a full loop of problem → metrics → insights → actions → review. - Strong communication and stakeholder management skills, able to collaborate effectively with product, content, and operations teams. - English as a working language is required. - Familiarity with Middle Eastern users or Arabic language skills is a strong plus. Why This Role: - High-impact role directly supporting content and user growth strategy. - Exposure to regional and global stakeholders in an international organization. - Opportunity to build scalable data foundations and analytics frameworks from the ground up. - Competitive compensation and long-term development potential.