Head of Growth Marketing

Senior Leadership Role | Reports Directly to the Founders | Multi-Country

Remit

UAE, UK, US (future state) Role Purpose The Head of Growth Marketing is a senior leadership role that reports directly to the Founders and owns growth marketing across multiple countries, starting with the UAE and UK and extending to the US as Metabolic.Health scales into that market. It is Metabolic.Health's first dedicated growth marketing leadership hire and is based in Dubai, UAE. The role owns the full patient acquisition engine from the first digital impression through to a booked appointment, across every market it covers. It turns the Founders' growth vision into a scalable, data-driven strategy across Meta, Google, and TikTok, and provides oversight and guidance on SEO, which is executed within the Marketing team, so every channel keeps lowering CAC and growing patient volume. The role builds the tracking and measurement foundation, including first-party data capture and server-side tracking, that lets the team make fast, defensible decisions as spend grows. It also sets up a lead scoring model that separates high-intent patients from casual browsers so budget follows real demand. The role works closely with Medical Staff to keep every claim clinically accurate and compliant with DHA and the equivalent regulator in each market it operates in, with Product and Tech to improve the digital patient journey, and with Finance to manage unit economics, then hands each qualified, booked lead to the Patient Services and Contact Centre team to take the conversation forward. It stays aligned with the wider Marketing team on brand and messaging, and runs a regular cadence with the Founders and senior stakeholders so growth priorities, budget, and resourcing stay in sync across every market. Key Responsibilities Strategic Growth & Founder Alignment Own growth marketing as a senior leadership function across every market Metabolic.Health operates in, starting with the UAE and UK and extending to the US as the company enters that market. Own the top-line growth targets and justify all marketing spend against realized revenue. Translate the Founders' vision into a scalable, data-driven growth roadmap. Manage and scale the growth marketing team, building a culture of high performance and accountability. Track market changes, regulatory shifts, and competitive moves, and adjust the growth strategy ahead of them rather than after. Run a regular alignment cadence directly with the Founders and senior stakeholders across Clinical, Product, and Finance to keep growth priorities, budget, and resourcing in sync across every market. Omnichannel Performance Marketing Build and run the paid omnichannel strategy across Meta, Google, and TikTok to drive high-intent leads. Own the marketing budget end to end and manage spend against CAC, LTV, and