Staff Account Based Marketing Manager

<div class="content-intro"><p>GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.</p> <p>The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. <a href="https://www.youtube.com/watch?v=OuZIb5zszQI">Co-create the future with us</a> as we build technology that transforms how the world develops software.</p> <p>*<em>Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.</em></p></div><h3><strong>An overview of this role</strong></h3> <p>Our primary buyers, such as CTOs and CIOs, do not discover enterprise Intelligent Orchestration platforms through simple searches. Instead, they are influenced by repeated exposure, peer recommendations, and the ongoing technical conversations within their own teams. When our sales team engages a target account that has already encountered our messaging across LinkedIn or programmatic channels, the outcome is significantly more productive. Every touchpoint is strategically crafted to enhance the effectiveness of Sales outreach.</p> <p>We are expanding our ABM program as a vital driver for our next phase of growth. This is a strategic leadership position where you will join a senior team to own significant initiatives: managing a segment of the target account list, launching specialized campaigns, and refining the supporting measurement framework. While collaborating with Marketing and Sales stakeholders, you will have the autonomy to run your own initiatives and critically evaluate the effectiveness of our current tooling and processes.</p> <p><strong>What you'll do in this role </strong></p> <ul> <li>Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging.</li> <li>Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance.</li> <li>Drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving.</li> <li>Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization.</li> <li>Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging.</li> <li>Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes.</li> <li>Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs.</li> </ul> <p><strong>We're looking for </strong></p> <ul> <li>Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment.</li> <li>Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions.</li> <li>Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination.</li> <li>Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites.</li> <li>Experience developing account segmentation and messaging based on solution-oriented or "jobs to be done" frameworks.</li> <li>Strong quantitative skills and a deep understanding of pipeline management and attribution metrics.</li> <li>A proactive builder's mindset with the initiative to design and own strategic programs from the ground up.</li> </ul> <h3><strong>About the Team</strong></h3> <p>You'll join our account-based marketing (ABM) team within Growth Marketing, the group responsible for building targeted programs for the accounts that matter most to our growth. Day to day, that means defining which accounts to prioritize, calibrating messaging and content for specific account segments, and measuring success by pipeline and revenue outcomes rather than surface-level engagement. You'll partner closely with teams across the business to bring account-focused programs to life.</p> <p>This is a staff-level individual contributor role reporting to our Senior Director of Digital Marketing, with real autonomy to run your own initiatives and shape how the team's programs are built and measured.</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><em>The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our <a class="waffle-rich-text-link" href="https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/" data-sheets-formula-bar-text-link="https://bit.ly/GLBeneUS" data-sheets-formula-bar-text-style="font-size:12px;color:#1155cc;font-weight:normal;text-decoration:underline;font-family:''Arial'';font-style:normal;text-decoration-skip-ink:none;">benefits</a><span data-sheets-formula-bar-text-style="font-size:12px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;"> and </span><a class="waffle-rich-text-link" href="https://about.gitlab.com/handbook/stock-options/" data-sheets-formula-bar-text-link="https://bit.ly/GLequity" data-sheets-formula-bar-text-style="font-size:12px;color:#1155cc;font-weight:normal;text-decoration:underline;font-family:''Arial'';font-style:normal;text-decoration-skip-ink:none;">equity</a>. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.</em></p></div><div class="title">United States Salary Range</div><div class="pay-range"><span>$139,200</span><span class="divider">—</span><span>$235,200 USD</span></div></div></div><div class="content-conclusion"><h4><strong>How GitLab Supports Full-Time Employees</strong></h4> <ul> <li><a href="https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/">Benefits to support your health, finances, and well-being</a></li> <li><a href="https://handbook.gitlab.com/handbook/people-group/time-off-and-absence/time-off-types/#flexible-paid-time-off-pto">Flexible Paid Time Off </a></li> <li><a href="https://handbook.gitlab.com/handbook/company/culture/inclusion/tmrg-tmag/">Team Member Resource Groups</a></li> <li><a href="https://handbook.gitlab.com/handbook/total-rewards/stock-options/">Equity Compensation & Employee Stock Purchase Plan</a></li> <li><a href="https://handbook.gitlab.com/handbook/people-group/learning-and-development/growth-and-development/">Growth and Development Fund</a></li> <li><a href="https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/#parental-leave">Parental Leave</a> </li> </ul> <p>Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from <a href="https://about.gitlab.com/company/culture/inclusion/#examples-of-select-underrepresented-groups">underrepresented groups</a> are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.</p> <hr> <p><strong>Country Hiring Guidelines: </strong>GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  </p> <p><strong>Privacy Policy: </strong>Please review our <a href="https://handbook.gitlab.com/handbook/hiring/candidate-faq/recruitment-privacy-policy/" target="_blank">Recruitment Privacy Policy.</a> Your privacy is important to us.</p> <p>GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also <a href="https://about.gitlab.com/handbook/people-policies/inc-usa/#equal-employment-opportunity-policy" target="_blank">GitLab’s EEO Policy</a> and <a href="https://about.gitlab.com/handbook/labor-and-employment-notices/#eeoc-us-equal-employment-opportunity-commission-notices" target="_blank">EEO is the Law</a>. If you have a disability or special need that requires <a href="https://about.gitlab.com/handbook/people-policies/inc-usa/#reasonable-accommodation" target="_blank">accommodation</a>, please let us know during the <a href="https://about.gitlab.com/handbook/hiring/interviewing/#adjustments-to-our-interview-process" target="_blank">recruiting process</a>.</p></div>