Marketing Manager - Contingent/Freelance 12 month contract

The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets.   Achieves this through delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.

KEY RESPONSIBILITIES

:  Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.  Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.  Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.  Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.  Work with our supporting agencies to develop the strategy and setup of all paid campaigns.  Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.  Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.  Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.  Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.  Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.  Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s).