Senior Marketing Executive - 6 month contract

As the Senior Marketing Executive, you will be the strategic engine behind two of the region's most influential life science and pharmaceutical events. Your mission is to develop and execute multi-channel marketing strategies that drive high-value attendance, increase exhibitor ROI, and solidify

CPHI

Middle East and BIO Middle East as the "must-attend" fixtures in the regional pharma calendar. Key Responsibilities & Deliverables 1. Strategic Planning & Execution Campaign

Lifecycle

• Lead the end-to-end marketing cycle (Awareness, Interest, Conversion, Retention) for both events.

Segmentation

• Develop a sophisticated data-segmentation strategy to target specific niches: API manufacturers, biotech startups, government regulators, and big pharma C-suite. Budget

Management